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Finding a place for your pooch while you’re away should be getting easier. Rover, a Seattle-based startup that is trying to disrupt the kennel market, said it has raised $3.4 million in a round led by Madrona Venture Group. It’s one of several startups that are vying to be the online marketplace for pet owners that need a sitter or a place for their dogs to stay when they’re out of town.
“This addresses a real, concrete problem,” said the company’s chief executive Aaron Easterly. “There are more dog-owning households than households with children in the U.S.”
Easterly said that kennels or pet hotels are often too pricey to be reasonable. It can range from being about $30 a night to upwards of $80 or 90 at higher-end places. Plus, they might charge extra for walks or playing fetch.
“It’s a pretty wild scenario, but you could end up paying $100 per night. The existing commercial solutions fail 90 percent of the market,” Easterly said. “Then there’s this untapped skilled labor force that loves to do this.”
…More at The ‘Dogbnb’ Wars Escalate: Rover Raises $3.4M in Round Led By Madrona